In this article, I am going to
explain the how and the why you
should be checking how other
marketers are writing product
reviews about the products that you
have also decided to promote. You
will learn how to beat your
competition, what to check for and
how you can become the go-to
resource for any product or range
of products, that you are promoting
on your website, so people will
come to your website for that
information instead of your
competitor’s website.
After you have made your list of
the top features and you have found
relevant videos and images that you
can include you can now check other
peoples reviews. Not to steal their
content or copy them but to check
in case you have missed anything
that you deem important, out. Check
all the top reviews for that
a product, even if you have to check
the top twenty or thirty reviews,
then that is how you are going to
collect the information that you
need to produce the best review on
the internet.
Another reason is to see how much
content that your competition has
written about this product. Read
through the review and see if they
have left anything important out.
You can check all of this from the
list that you have made regarding
what people are saying about the
product, read the earlier chapter
regarding listing all the features.
If they have missed anything out
then, of course, you want to
include that in your own review.
So check for anything that you have
left out, anything that they have
left out and how much content they
have written about the product.
Your Goal is to make a better job
at writing the review, be it the
amount of information, the depth,
the size of the content, fill in
any information gaps so you become
the go-to resource for anyone
needing any information about that
product.
When I say better I mean better by
a mile. If they have written about
the top ten features you write
about the top twenty features, if
they have included a free e-book to
go along with the review you
include a free e-book and a how-to
video course. You have to make
the review stand out by a mile and you
can do that easily by offering a
better experience for the user with
more in-depth information, less
advertising on your site, better
content and so on. I hope you are
getting the idea?
